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VICKI JARVIS

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Mid Peninsula Plumbing

Responsive Website Design for Licensed Plumbing Services

Project Type: Websites

Overview & Objectives

This project focused on creating a professional, responsive website for a licensed plumbing company serving residential and commercial clients. The goal was to establish credibility immediately, clearly communicate service areas and capabilities, and make it easy for customers to request service from any device.

The site needed to convey reliability, technical competence, and availability—key factors for customers often visiting during urgent or time-sensitive situations.

Role & Responsibilities

I was responsible for the design and front-end development of the site, with a strong emphasis on usability, clarity, and trust signals.

Key responsibilities included:

Designing responsive layouts for desktop, tablet, and mobile

Structuring content to highlight licensing, service areas, and experience

Creating clear navigation for service listings and contact paths

Designing prominent calls-to-action for service inquiries

Ensuring brand consistency and a professional visual tone

Supporting fast access to contact information for urgent needs

Project Outcome & Learnings

The completed site delivered a clean, professional experience that quickly established trust and made it easy for customers to understand available services and coverage areas. Clear hierarchy, straightforward content structure, and responsive design ensured usability across all devices, including mobile users seeking immediate help.

This project reinforced the importance of designing for urgency in service-based industries while maintaining clarity and professionalism. It strengthened my ability to create conversion-focused layouts that prioritize accessibility, trust, and ease of use—skills directly applicable to trades, healthcare, and customer support platforms.

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