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VICKI JARVIS

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Lake Shore Boarding

Responsive Website Design for Pet Boarding & Animal Care Services

Project Type: Websites

Overview & Objectives

This project involved designing a responsive website for a pet boarding and care facility offering services such as boarding, daycare, grooming, training, and veterinary care. The primary objective was to create a warm, trustworthy online presence that reassured pet owners while clearly presenting services and encouraging online bookings.

The site needed to balance emotional appeal—trust, safety, and care for pets—with functional clarity, ensuring visitors could quickly understand offerings and take action from any device.

Role & Responsibilities

I led the design and front-end implementation, focusing on usability, responsiveness, and conversion paths tailored to pet owners.

Key responsibilities included:

Designing responsive layouts for desktop, tablet, and mobile

Creating a friendly, approachable visual style aligned with pet care services

Structuring service categories for easy scanning and navigation

Designing clear calls-to-action for booking and inquiries

Ensuring consistent branding and imagery across pages

Supporting usability for time-sensitive actions such as reservations

Project Outcome & Learnings

The finished website delivered a welcoming, easy-to-navigate experience that supported both emotional trust and practical decision-making. Clear service icons, strong imagery, and prominent booking calls-to-action helped guide users toward scheduling services with confidence.

This project reinforced the importance of designing for emotional reassurance while maintaining clear conversion paths. It strengthened my ability to translate service-based businesses into intuitive, responsive digital experiences—skills that apply directly to hospitality, healthcare, and customer-focused platforms.

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