Project Details

Custom Sport Badges required an e-commerce website to showcase and sell a wide range of customizable products, including sports badges and specialty designs. The primary objective was to organize a large product catalog into clear categories, support online purchasing, and provide customers with an easy way to browse and select products.

The site needed to balance product visibility with usability while supporting secure checkout and straightforward navigation.

I was responsible for the design and front-end implementation of the e-commerce website, translating product offerings into a structured, customer-friendly shopping experience.

Key responsibilities included:

Designing a product-driven layout optimized for desktop browsing

Structuring product categories for clear navigation and discovery

Creating consistent product listing and detail layouts

Supporting e-commerce functionality and checkout flows

Integrating payment options and trust indicators

Ensuring consistent branding, layout, and usability across pages

The completed website delivered a clear, organized shopping experience that made it easy for customers to browse products and complete purchases. Structured categories and consistent product presentation supported efficient discovery and reduced friction during the buying process.

This project reinforced the importance of information architecture and usability in e-commerce environments. It also strengthened my experience designing product catalogs that balance visual presentation, navigation clarity, and conversion-focused layout decisions.